About Us
The Personal Touch
We are a family owned business who provide quality holidays to China. Our priority is customer satisfaction, and to achieve this we aim to give you a personalised service. You can be assured that when booking with us there will be no hidden costs. We do not cut-corners to save money, and all hotels and restaurants are of a high standard and quality. To us you are an individual, not just a number.
Our family are Chinese and English, and have lived in China for over 30 years. We have worked in the travel business in China, creating and personally running tours, for over 10 years. Our in-depth knowledge and understanding of people travelling to China is second to none. Many organisations who advertise holidays to China and claim to have knowledge, have not lived and travelled across China as we have, and this is where our detailed knowledge and advice stands-out from the rest!
When booking Chinese holidays you want to know you are in capable hands and that you are dealing with people who really know what they are talking about. It's never an easy decision to make - do you want to book a holiday to China with a company whose personnel who have never even been and experienced rural China? Or do you want to place your trust in the hands of a company who know China first-hand and can give you sound advice? If the second option is what you are looking for, then choosing Emperor Tours Ltd will make your holiday to China an unforgettable experience, together with that added "personal touch!"![]()
Financial Protection Guaranteed
We hold a fully bonded ATOL licence. ATOL stands for Air Travel Organiser's Licence, and is the only Government licensing and financial protection scheme for air holidays and flights sold by tour operators. We are constantly monitored by the Civil Aviation Authority, who provide the ATOL licence, to ensure protection to customers from losing money or being stranded abroad if we go bust. This means you are covered at every stage of your journey, and you are even covered if you have paid for your journey and not yet departed.
This protection ensures you have full financial protection, no matter if paying by cheque or credit card, from the moment you book a tour with us until your return, giving you peace-of-mind throughout.![]()
Our Hotels
The hotels we use through Emperor Tours holidays are all high quality and located in city centres. We have carefully chosen our selection of hotels for cleanliness, attentive service and comfortable surroundings. All accommodation has private en-suite facilities and most clients are surprised by the very high standard of facilities and service offered by most hotels in China. Emperor Tours has no direct control over the daily management of the hotels, and in the event that we have to change hotels, every effort will be made to substitute hotels to the same standard. We must stress that the facilities of some hotels in more remote regions are basic. Emperor Tours has made every effort to ensure it is of the highest standard within that region, but be prepared to accept lower standards in return for experiencing the spectacular scenery in the area. Below is a selection of some of the hotels used:![]()
BEIJING
5* CROWNE PLAZA
The Crowne Plaza, Beijing is centrally located on Wangfujing Avenue, right in the heart of the former Imperial Capital's main tourist, shopping and business district.
5* BEIJING SHANGRI-LA HOTEL
A luxurious hotel with state of the art facilities and top quality service.
5* SHANGRI-LA KERRY CENTRE HOTEL
The city's popular historical sites, such as the Forbidden City, are just short distances away, making it ideal for both business and leisure travellers. All 487 rooms and suites have a contemporary design with the comforts and conveniences of the ultra-modern home.
4* MARRIOTT NEW WORLD COURTYARD HOTEL
Central location, walking distance to the Tiananmen Square and Wangfujing Shopping area.
4* BEIJING ORIENTAL CULTURE HOTEL
A newly built quiet independent hotel, in city centre close to the Lama Temple and many shops and restaurants.
3* SHATAN HOTEL
The Hotel is located in the city center. It is next to the Forbidden City, to the west is Jinshan Park and Beihai Park. To east, it is the "Wu Si" Avenue and the site of previous East Royal Root Park.
RED CAPITAL RESIDENCE – BOUTIQUE HOTEL
Located in the quiet Hutong (alleyway) area of Beijing, this is one of Beijing’s first boutique hotels. Early booking necessary since it has only 5 suites.
XIAN
5* HYATT REGENCY HOTEL
Located in a remarkable setting within Xian's ancient city walls and is close to the business and shopping districts and convenient to popular landmarks.
5* SHANGRI-LA GOLDEN FLOWER HOTEL
Well appointed comfortable guest rooms, attentive service, good location; Shangri-La Golden Flower Hotel is undoubtedly one of the best hotels in Xian.
4* GRAND NEW WORLD HOTEL
Conveniently located inside the city walls in the very centre of the city.
4* BELL TOWER HOTEL
The Bell Tower Hotel, Xian is located right in the heart of the city, opposite the well known Bell Tower and the newly-built Bell & Drum Tower Square. One can find many historical sites within walking distance from the hotel.
3* XIAN CITY HOTEL
The Xian City Hotel is located right in the heart of Xian, only a stones throw away from the famous Bell Tower.
CHENGDU
5* SHERATON CHENGDU LIDO HOTEL
Located in the main area of Chengdu's commercial and entertainment centre.
5* CROWNE PLAZA HOTEL
The Crowne Plaza Chengdu is situated in the heart of the city centre, between the main shopping venues and close to the Sichuan provincial exhibition centre and major government offices.
4* AMARA HOTEL
Ideally situated adjacent to Chengdu's railway station, entertainment, dining outlets and business districts.
4* TIBET HOTEL CHENGDU
Chengdu Tibet Hotel has always been regarded as the bridge to top of the world. Not only the hotel’s architecture, but also the cultural detail blends the modern style with Tibet’s ancient culture.
4* CHENGDU RIVERSIDE HOTEL
Newly built in 2004, the hotel is situated along Funan River that flows through the city, 5 minutes walking distance to central-square and commercial hub.
GUILIN / YANGSHOU
5* SHERATON HOTEL
Set on the side of beautiful Ronghu Lake, this is the best 5* hotel in Guilin.
4* BRAVO HOTEL
Set on the side of beautiful Ronghu Lake, this is one of the best 4* hotels in Guilin.
4* GUILIN PARK HOTEL
The Guilin Park Hotel commands some of the most picturesque views in Guilin and contrasts with the famous Duxiu peak, Diecai Hill and Fubo Hill. Lying on a mountain slope, surrounded by green trees and fresh flowers, the building combines modern arts with a rich national flavor. Situated between Lake Guihu and Mount Laoren near the city center.
YANGSHOU MOUNTAIN RETREAT
Stunning scenery, friendly staff, this small hotel is the perfect choice for your stay in Yangshuo.
SHANGHAI
5* RADISSON HOTEL SHANGHAI NEW WORLD
Located at the centre point of Shanghai on Nanjing Road, incorporating modern and classical design, Radisson Hotel Shanghai New World is a striking piece of architecture in the heart of this vibrant city. With its unique 208 meter high tower that features a revolving restaurant and sky bar, the hotel is an icon in the Shanghai skyline.
5* HUATING HOTEL AND TOWERS
Whether you are in town for business or leisure, the Huating Hotel & Towers is the ideal five-star hotel with 803 comfortable, well-equipped guestrooms, first-class business facilities, Clark Hatch Gym Club and various entertainments available.
4* HOLIDAY INN DOWNTOWN
Strategically located with easy accessibility of the Shanghai Railway Station and Underground Subway to reach all your tourist destinations.
4* BUND RIVERSIDE HOTEL
Located in city centre within walking distance to the Bund and Nanjing Road shopping area.
4* THE BUND HOTEL
Located in the heart of downtown Shanghai, only 10 minutes walk to the famous bund, 5 minutes walk to Nanjing Road Pedestrian Street. The Bund Hotel, a unique international 4 star hotel, is at your service anytime, to make your trip a cosy and delightful memory.
3* ZHONG YA HOTEL
Shanghai Zhongya Hotel is located on the south-east side of the Shanghai Railway Station, in the "Everbright City" commercial centre, near the subway station, inner-circle viaduct and N.W. viaduct.
88 XINTIANDI – BOUTIQUE HOTEL
Located in the trendy former French Concession area in the heart of Shanghai, this elegant hotel is within easy access to all major shopping, dining areas.
HONG KONG
5* HARBOUR PLAZA HOTEL
Situated on the north shore of Victoria Harbour, the harbour Plaza is an oasis of luxury for both leisure and business travellers.
5* INTER-CONTINENTAL GRAND STANFORD
Inter-Continental Grand Stanford Hong Kong is conveniently located in the shopping, business and entertainment districts of Tsim Sha Tsui East, on the waterfront of the magnificent Victoria Harbour, and is the ideal hotel for any business or leisure traveller.
5* FOUR SEASONS HOTEL
On the waterfront overlooking Victoria Harbour and the financial district, built according to international luxury five-star standards, Four Seasons redefines luxury and excellence in a city renowned for exceptional accommodations.
4* HARBOUR PLAZA METROPOLIS
Prime location in Kowloon, opposite to the Hung Hom Station, the Harbour Plaza Metropolis features 690 elegantly designed guest rooms and suites with choices of harbour or city views.
4* THE EXCELSIOR HONG KONG
Located in Causeway Bay on Hong Kong island, you have a great choice of restaurants and shops nearby. Rooms and hotel facilities are of excellent quality.
4* KIMBERELY HOTEL
Located in the city/business district, just 2kms from the Kowloon Railway Train Station and 5kms from the Hong Kong Convention Centre Convention Center.
YANGTZE RIVER CRUISE'S
5* VICTORIA CRUISE
Luxurious accommodation with cabins featuring balconies. Fully air-conditioned, breakfast and luncheon buffets and Chinese dinner banquets. Facilities include a business centre, reading room, fitness area, gift shop and beauty salon.
5* CENTURY STAR CRUISE
All the cabins are designed with French window and private balcony for viewing the Three Gorges scenery. All cabins have private bathroom with shower, hair dryer, A/C, TV and ship phone, mini refrigerator.
5* CENTURY DIAMOND CRUISE
Entering service in July 2008, this is the newest deluxe cruise with six decks decorated in modern style. All the cabins are designed with French window and private balcony for viewing the Three Gorges scenery.
5* EMPEROR CRUISE
All cabins come with private balcony, A/C, radio, satellite phone, colour TV, mini refrigerator, port internet, mini bar, safe box, shower and hair dryer. Other facilities include beauty salon, sauna, gym, bar/card room, sun deck, reading room and constant temperature bath pool.
The hotels mentioned are used by Emperor Tours Limited for both group and tailor-made tours. Emperor Tours Limited reserve the right to change hotels, but all hotels used will be of a similar standard as those quoted and in city centres. Room upgrades only are available in hotels used for group tours.
Our Restaurants
China is a vast country with a wide diversity of ethnic groups and eating habits. In general, however, the Chinese recognise the relationship of diet to good health, and believe that the ideal diet is one that stresses both diversity and balance.
The restaurants we use through Emperor Tours provide traditional Chinese food, prepared and served to a very high quality standard. Meals offered will have a good variety of meat, vegetables and fish to suit you, whatever your preference may be.![]()
Airlines
Wherever possible we use direct flights to China with British Airways and Air China. All seats are booked on Economy Class, but this can be upgraded upon request.
We can also arrange departure and return from your regional airport, but due to the fact that no airlines fly direct from regional airports, it will mean changing in Amsterdam, Paris or Frankfurt. In this case we use either KLM, Lufthansa or Air France.
Internal transfers are with all major Chinese carriers. Most airlines no longer use the Russian Ilyushin and Tupolev aircraft, and are now equipped with modern Airbus and Boeing jets. Most journeys are no longer than an average of 2 hours.![]()